COMMON SENSE MEDIA's POLL OF SOCIAL NETWORKING (Aug 2009)
Teen social networking by the numbers 51 Percentage of teens who check their sites more than once a day. 22 Percentage who check their sites more than 10 times a day. 39 Percentage who have posted something they later regretted. 37 Percentage who have used the sites to make fun of other students. 25 Percentage who have created a profile with a false identity. 24 Percentage who have hacked into someone else's social networking account. 13 Percentage who have posted nude or seminude pictures or videos of themselves or others online.
Digital Video Awareness Grows; YouTube Still Dominates
More than two-thirds (67%) of online Americans now report that they have streamed or downloaded
digital video content from the internet, and most feel it’s reasonable to watch embedded ads in
online TV and movies if the desired video content remains free-of-charge, according to data from Ipsos MediaCT’s most recent MOTION study. (Source)
SOCIAL NETWORK POPULARITY Forrester's report ("The Broad Reach of Social Technologies" ) found that 51% of online U.S. adults utilize
social networking sites such as Facebook or LinkedIn, a large increase from the 25% of users who reported
using social networking sites in 2007.The survey classified a full 73% of online U.S. adults as spectators, a
big increase from the 48% that it classified as such in 2007. Additionally, the number of users who consume
no social media has fallen from 44% in 2007 to 18% this year. (Source)
Almost all U.S. youths ages 18-24 participate in social media at least once a month. (Source)
"Now more than half of adults aged 35 to 44 are in
social networks. 70% of online adults, ages 55 and older,
tell us they tap social tools at least once a month; 26 percent use social networks and 12 percent create
social content. As a result, social applications geared toward older adults will now reach a healthy chunk of their audience."
(Source)
WHO'S USING FACEBOOK? People 35 to 54 are now (July 09) the biggest age group on the Web site, accounting for 28.2 percent of all U.S. users as of July,
according to iStrategyLabs, an online marketing firm. Following close behind are 24- to 34-year-olds, who represent
25.2 percent of users. (Source)
Consumer Usage of Online Media (% of U.S. Consumers Using)
Online Media
2006
2008
Search Engines
61%
59%
Email Newsletters
40%
42%
Cable TV News Sites
38%
31%
Social Networking Sites
17%
26%
Company Website
22%
26%
Blogs
13%
24%
Shopping Sites
17%
35%
Videocasts
6%
11%
Podcasts
5%
7%
Company Emal Blasts
7%
9%
Business News Sites
8%
8%
RSS News Feeds
5%
7%
Mobile Media
5%
6%
Source: Ketchum Global Media Network and Global Research Network partnered with the University of Southern California Annenberg Strategic Public Relations Center on this study. ||
TV, Movies, Magazines and Advertisements, Music, Print (Newspapers, books, op/ed), Radio (News), Visual Culture
Youtube
Google
Texting While Driving PSA
COMMON SENSE MEDIA's POLL OF SOCIAL NETWORKING (Aug 2009)
Teen social networking by the numbers
51 Percentage of teens who check their sites more than once a day.
22 Percentage who check their sites more than 10 times a day.
39 Percentage who have posted something they later regretted.
37 Percentage who have used the sites to make fun of other students.
25 Percentage who have created a profile with a false identity.
24 Percentage who have hacked into someone else's social networking account.
13 Percentage who have posted nude or seminude pictures or videos of themselves or others online.
Digital Video Awareness Grows; YouTube Still Dominates
More than two-thirds (67%) of online Americans now report that they have streamed or downloaded
digital video content from the internet, and most feel it’s reasonable to watch embedded ads in
online TV and movies if the desired video content remains free-of-charge, according to data from
Ipsos MediaCT’s most recent MOTION study. (Source)
SOCIAL NETWORK POPULARITY
Forrester's report ("The Broad Reach of Social Technologies" ) found that 51% of online U.S. adults utilize
social networking sites such as Facebook or LinkedIn, a large increase from the 25% of users who reported
using social networking sites in 2007. The survey classified a full 73% of online U.S. adults as spectators, a
big increase from the 48% that it classified as such in 2007. Additionally, the number of users who consume
no social media has fallen from 44% in 2007 to 18% this year. (Source)
Almost all U.S. youths ages 18-24 participate in social media at least once a month. (Source)
"Now more than half of adults aged 35 to 44 are in
social networks. 70% of online adults, ages 55 and older,
tell us they tap social tools at least once a month; 26 percent use social networks and 12 percent create
social content. As a result, social applications geared toward older adults will now reach a healthy chunk of their audience."
(Source)
WHO'S USING FACEBOOK?
People 35 to 54 are now (July 09) the biggest age group on the Web site, accounting for 28.2 percent of all U.S. users as of July,
according to iStrategyLabs, an online marketing firm. Following close behind are 24- to 34-year-olds, who represent
25.2 percent of users. (Source)